Did a BIOS update on my $1100 Samsung laptop last year. Before I started the update it said it would require a restart (for the BIOS you'd kind of expect that). Anyway, I had it updating while I was watching TV, then I looked over at the computer and it had the blue Windows restart screen up (Do you want to restart now?).
I clicked "Yes" and immediately knew I'd screwed it up because once the window went away I could see that the BIOS was still updating in the background. Bricked it. The power light comes on, but the screen won't even light up.
The window was for Windows Update, not the BIOS update. Nice of Samsung to even permit Windows to restart during a BIOS update.
Not only that, their help desk recommended that I take the computer to their "Vancouver Outlet" as that was the closest one that would have a chance at doing that type of servicing. I don't think they realize it's an 18 hour drive to Vancouver from here.
Will not buy another Samsung product. I can't even write a letter to their CEO to complain - no address to send it to on their website.